AutomateWoo is a paid marketing automation extension for WooCommerce. Stores use it to send automated emails and SMS, such as follow-ups, abandoned cart reminders and win-back campaigns. If you only need part of it, you can get a focused plugin built for your own site and pay once.
AutomateWoo: $159 a year for one site (Single-site subscription, 1 year).
Your own plugin on Pluginora: from $9 once, with 5 free changes. Try it first for $1.
What AutomateWoo does
- Workflows built from triggers, rules and actions
- Follow-up emails and abandoned cart reminders
- Win-back campaigns for inactive customers
- SMS notifications via Twilio
- Personalised coupons and review rewards
- Integrations with Subscriptions, Bookings and Memberships
- Campaign tracking and reporting
Free version: No (paid WooCommerce.com extension only).
What you can build instead
A Pluginora plugin does one job for your site. For AutomateWoo, that could be:
- Send one follow-up email a set number of days after an order is completed
- Email a review request with a coupon for a specific product
- Send a win-back coupon to customers who have not ordered in 90 days
A small custom plugin would not replace a workflow builder, abandoned cart tracking, SMS sending or campaign reporting.
Related plugins you can build:
Cost over 3 years
| AutomateWoo | Your own plugin | |
|---|---|---|
| Year 1 | $159 | From $9 |
| Year 2 | $159 | $0 |
| Year 3 | $159 | $0 |
| 3-year total | $477 | From $9 |
When AutomateWoo is the better choice
- You need many different automated workflows with triggers, rules and actions
- You need abandoned cart tracking, SMS and reporting in one tool
- You use Subscriptions, Bookings or Memberships and want workflows for them
When your own plugin makes more sense
- You use one or two of its features, not the whole package.
- You would rather pay once than renew every year.
- You want it to work exactly the way your site needs, and to change it on request.
How to get your own
- Describe it. For example: “Email customers 14 days after their order is completed asking for a review, with a 10% coupon code for their next order.”
- See the plan and price. Ora replies with what it will build and a fixed price. Nothing is built until you approve.
- Try it for $1. Test it on a practice site for 7 days, then keep it and pay the rest once.
Questions
Is there a free alternative to AutomateWoo?
There is no free version of AutomateWoo. Free plugins from other makers may cover part of it. A Pluginora plugin costs from $9 once and does exactly the job you describe.
How much does AutomateWoo cost?
It costs $159 a year for one site (Single-site subscription, 1 year), as listed on woocommerce.com on 20 October 2026. 1-year plan, no discount shown; 2-year plan is $254.40 (20% off $318). 30-day money-back guarantee. Prices change, so check their pricing page.
Will my own plugin do everything AutomateWoo does?
No. A small custom plugin would not replace a workflow builder, abandoned cart tracking, SMS sending or campaign reporting. It does the focused job you describe, built for your site.
Does Pluginora copy AutomateWoo?
No. Ora builds a new plugin from your description. It does not copy any code, text or design from AutomateWoo or any other product.
Can I try it before I pay the full price?
Yes. For $1, Ora builds your plugin and you test it on a private practice site for 7 days, with 2 changes. If you keep it, the $1 comes off the price.
Product names are trademarks of their owners. Pluginora is not affiliated with or endorsed by Woo. The name AutomateWoo is used only to describe the product being compared.