OptinMonster is a hosted lead-generation service that shows popups, floating bars and other opt-in forms on websites. Marketers and site owners use it to grow email lists and promote offers. If you only need part of it, you can get a focused plugin built for your own site and pay once.
OptinMonster: $108 a year for one site (Basic).
Your own plugin on Pluginora: from $9 once, with 5 free changes. Try it first for $1.
What OptinMonster does
- Popups, floating bars and inline forms
- Campaign templates and builder
- Targeting and display rules
- Email service integrations
- A/B testing on higher plans
- Impression-based plan limits
Free version: No free plan (WordPress connector plugin is free but needs an account).
What you can build instead
A Pluginora plugin does one job for your site. For OptinMonster, that could be:
- One popup on chosen pages
- Exit-intent or delay trigger
- Save signups or send to one email tool
A small custom plugin would not replace a campaign builder with many templates, A/B testing and analytics.
Related plugins you can build:
- Elementor Exit-Intent Popup Plugin
- Elementor Popup Builder Plugin
- Elementor Newsletter Signup Plugin
Cost over 3 years
| OptinMonster | Your own plugin | |
|---|---|---|
| Year 1 | $108 | From $9 |
| Year 2 | $210 | $0 |
| Year 3 | $210 | $0 |
| 3-year total | $528 | From $9 |
When OptinMonster is the better choice
- You run many campaigns with advanced targeting
- You want built-in A/B testing and analytics
- You use it on sites beyond WordPress
When your own plugin makes more sense
- You use one or two of its features, not the whole package.
- You would rather pay once than renew every year.
- You want it to work exactly the way your site needs, and to change it on request.
How to get your own
- Describe it. For example: “Show a popup offering a 10% discount code to first-time visitors after 10 seconds, once per visitor.”
- See the plan and price. Ora replies with what it will build and a fixed price. Nothing is built until you approve.
- Try it for $1. Test it on a practice site for 7 days, then keep it and pay the rest once.
Questions
Is there a free alternative to OptinMonster?
There is no free version of OptinMonster. Free plugins from other makers may cover part of it. A Pluginora plugin costs from $9 once and does exactly the job you describe.
How much does OptinMonster cost?
It costs $108 a year for one site (Basic), as listed on optinmonster.com on 20 October 2026. $9/month billed annually first year; renews at $210/yr; 1 site, 2,500 impressions/month. Prices change, so check their pricing page.
Will my own plugin do everything OptinMonster does?
No. A small custom plugin would not replace a campaign builder with many templates, A/B testing and analytics. It does the focused job you describe, built for your site.
Does Pluginora copy OptinMonster?
No. Ora builds a new plugin from your description. It does not copy any code, text or design from OptinMonster or any other product.
Can I try it before I pay the full price?
Yes. For $1, Ora builds your plugin and you test it on a private practice site for 7 days, with 2 changes. If you keep it, the $1 comes off the price.
Product names are trademarks of their owners. Pluginora is not affiliated with or endorsed by Awesome Motive. The name OptinMonster is used only to describe the product being compared.